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These guidelines are for 澳门开奖结果2023开奖记录 communications and marketing and not intended to apply to other areas of the university. Generative artificial intelligence (AI) services, which generate text, images or other media in response to human-generated prompts, are rapidly growing and evolving. Many generative AI applications carry significant potential to support human innovation across a wide range of marketing communications disciplines. These include AI tools used to generate content, such as images, text, music/audio, software development, video, web and app development, and design/illustration. Find a glossary of common AI terms below. This page will be periodically updated to reflect new thinking and changes in AI offerings.

Guiding Principles

University Strategic Relations and Communications (SRC) encourages exploration of generative AI services with the following guiding principles in mind:

Be real. AI Should Augment, Not Replace, Humans聽

Ensure humans review AI results for accuracy of information and potential bias.听聽

Be transparent. Use Citations and Check Them for Accuracy聽聽

The use of material taken from any source鈥攚hether directly quoted, paraphrased or otherwise adapted鈥攕hould be attributed to that source. This includes AI.听

Any and all AI results should use traditional research methods to fact check, and you must accurately confirm and document correct sources and accurately cite all AI-generated text, images or videos.听

Be inclusive. Monitor for and Reduce Bias鈥�

AI "learns" using data-based assumptions from a wide data set. AI will respond in a similar fashion to what was in the prompt. Including bias in your prompts will generate biased content. All materials generated using AI tools must be carefully reviewed, approved, edited and overseen by a human author.

Be safe. Protect CU鈥檚 Data聽

Any prompt or materials provided to AI platforms may be stored and used for subsequent responses to users outside 澳门开奖结果2023开奖记录. Refrain from using any personally identifiable (PII) or when working with any AI platform.听

Sharing or providing any trademarked 澳门开奖结果2023开奖记录 logos, images, videos or other proprietary files, code, text or institution data is strictly prohibited.听

Be respectful. Respect Individual Privacy聽

Using personally identifiable information (PII) in an AI prompt puts private information at risk of theft, and the person at an increased risk of identity theft and having their PII released publicly. Never provide personal information or employee information (benefits, salary, performance plans, etc.) to any AI platform.听

Appropriate Marketing and Communications Outcomes鈥痑nd Uses聽

The use of generative AI tools for internal and external communications and marketing is subject to specific guidelines that align with our brand values, ethos, ethical standards and legal obligations. These tools may be used only to assist with creative work; they may not be used on their own or to replace the role or importance of human creators. As with all work (with or without the use of AI), every effort must be made to ensure accuracy, eliminate bias, and uphold privacy and confidentiality. The following list of approved and prohibited tools is not exhaustive. If you have questions about the approved use of a specific application, please reach out to 澳门开奖结果2023开奖记录鈥檚 Strategic Relations and Communications (SRC) by completing .听

Generative AI Applications & Tools

Research, Writing & Editing

Example: OpenAI's ChatGPT, Microsoft Copilot, Grammarly, Otter.ai (transcription)

Acceptable Use:聽

  • Brainstorm, research a topic for a story, other text-based content

  • Draft an outline for a story, other text-based content

  • Summarize, edit text/interviews or stories

  • Check and correct grammar

  • Suggest edits to improve writing quality (rephrasing, thesaurus)
    CAUTION regarding data security/privacy: All text entered into large language models like ChatGPT becomes part of the model. Do not place in the application.

Unacceptable Use:聽

  • AI-generated content that:

    • is presented as original work

    • is unchecked for accuracy, bias and/or confidentiality聽

    • violates brand, ethical and/or legal standards

    • is not identified as AI-generated or assisted content

Standard: Enhance creativity and productivity but maintain originality. Tools should assist in productivity and skill development, not replace effort.

Audio & Visual Content Creation

Example: Adobe Creative Suite for editing, Adobe Firefly for image creation for creative ideation only.听聽

Acceptable Use: Editing of original images (e.g., color, composition, exposure, etc.) and the removal鈥攏ot addition鈥攐f objects in an image for which we own the IP. Creation of images for ideation, enhancing the creative process that will not be used in any marcom content (internally or externally).

Unacceptable Use: At this time, the use of AI-generated images, music, audio and video鈥攅ven if used to add objects to a university-owned asset鈥攁nd including use for social media, is prohibited in any university communications. AI for audio and visual content can be used only to help brainstorm ideas.

Standard: Foster creativity within the bounds of intellectual property laws.听

Social Media & Website/Digital Content Creation & Management

Examples: OpenAI's ChatGPT, Sprout Social AI Assist, Google Ads AI, SEMrush聽

Acceptable Use:

  • Brainstorm ideas for social/other digital text-based content (ChatGPT)

  • Analyze social media trends, social listening (Sprout Social AI Assist)

  • Optimize and streamline online advertising campaigns (Google Ads AI)

  • Develop editorial calendar/content plan (ChatGPT)

  • SEO: Enhance website content, including keyword research, readability, accessibility, performance and other website improvements (SEMrush)
    CAUTION regarding data security/privacy: All text entered into large language models like ChatGPT becomes part of the model. Do not place in the application.

Unacceptable Use:

  • AI-generated content that:

    • includes images for social media content

    • is presented as original work

    • is unchecked for accuracy, bias and/or confidentiality聽

    • violates brand, ethical and/or legal standards

    • is not identified as AI-generated or assisted content

  • At this time, use of AI-generated images, music, audio and video is prohibited in any university communications, including social media. AI for audio and visual content can be used only to help brainstorm ideas.

Standard: Enhance creativity and productivity but maintain originality. Tools should assist in productivity and skill development, not replace effort.

Brand & Reputation Management

Examples: OpenAI's ChatGPT, Brandwatch, Sprout Social AI Assist, Hubspot AI, Cision, Grok,聽

Acceptable Use:

  • Analyze social media trends, social listening (Sprout Social AI Assist)

  • Brand and market research, sentiment analysis, competitive analysis, audience insights, query generation, issues management, customer experience, customer engagement, market research, news/blog story analysis or reading (AI can help get context of stories)
    CAUTION regarding data security/privacy: All text entered into large language models like ChatGPT becomes part of the model. Do not place in the application.

Unacceptable Use:

  • AI-generated content in reports/analysis/presentations that:

    • is presented as original work

    • is unchecked for accuracy, bias and/or confidentiality聽

    • violates brand, ethical and/or legal standards

    • is not identified as AI-generated or assisted content

Checklist for 澳门开奖结果2023开奖记录 Marketing and Communications

Appropriate Use of AI

Inappropriate Use of AI

鉁� Assists in creating original work

鉁� Always involves a human to check for accuracy, bias

鉁� Respects copyright

鉁� Attributes original creators, including AI where relevant

鉁� Aligns with brand values, ethos and ethical standards

鉁� Upholds privacy laws, maintains confidentiality

鉁� Errs on the side of caution, seeks guidance, stays informed of ever-evolving campus guidelines and policies聽

鉂� Replaces the role or importance of human creators

鉂� Undermines brand integrity, values, ethics, legal requirements

鉂� Create audio, video, photos and graphics in internal or external communications, including social media

鉂� Compromises confidential or highly confidential information

鉂� Unrestrained experimentation without regard for best practices, campus guidelines and policies

These principles were developed by an SRC-organized cross-campus group of marketing communication professionals that meets each semester to review the guidelines based on new laws, legal review and applicable technology, professional standards and campus stakeholder input, and will be updated as necessary.听 For questions, comments or to reach the working group, reach out to the .

Related Links:聽

Honor Code and Student Code of Conduct

AI and the Honor Code

Teaching & Learning in the Age of AI | Center for Teaching & Learning | 澳门开奖结果2023开奖记录

Guidance on Allowing AI in the Classroom; Page 3.

Accessibility