Be Boulder. tagline/wordmark

This tagline is one of the primary graphic tools used to express CU聽Boulder鈥檚 visual strategy. The tagline is set in Helvetica Neue聽Extra Black Condensed. To provide a cohesive, strategic approach to branding,聽please always use approved artwork that is provided. Do not under any circumstances attempt to either recreate the artwork by using聽Helvetica Neue聽Extra Black Condensed or try to聽match this letterform with other聽typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.

Be Boulder. tagline widthMinimum width is 1 inch.

Be Boulder. tagline spacingThe minimum required space around the wordmark should be one-half its聽height on all sides as shown.