University/Athletics Branding and Licensing

Athletics marks (鈥淩alphie鈥澛燼nd the athletics聽interlocking CU) are exclusive to the聽Department of Intercollegiate Athletics.聽They may be used in limited school-spirit聽uses, as approved by the CU聽Boulder聽Chancellor through the Strategic Marketing Alliance.

Strategic Marketing Alliance (Boulder Campus Brand Identity Standards聽Committee)

Tasked with managing uses of CU聽Boulder聽visual identity assets (including聽鈥淩alphie鈥澛燼nd other licensed marks)

Representation from all Deans, Vice Chancellors and Athletics.

All uses of the聽鈥淩alphie鈥澛爈ogo should be聽reviewed by the Boulder Campus聽Strategic Marketing Alliance.聽Each use will fall into one of the three聽scenarios that follow, as decided by聽the committee.

What qualifies as school-spirit use of the athletics聽鈥淩alphie鈥澛爈ogo?

The following scenarios define the accepted school-spirit uses聽of the聽鈥淩alphie鈥澛爈ogo. All uses of the聽鈥淩alphie鈥澛爈ogo will be聽reviewed/approved by the Strategic Marketing Alliance.

Note: As with all university logos, the聽鈥淩alphie鈥澛爈ogo may聽not be modified or redesigned in any way.

  1. School spirit entails use of the聽鈥淩alphie鈥澛爈ogo specifically聽meant to represent the competitive or emotional connection聽we feel for the Colorado Buffaloes.
  2. In circumstances that require a sense of school spirit and the identification of the 澳门开奖结果2023开奖记录, the聽鈥淩alphie鈥澛爈ogo can be used in conjunction with the聽CU-Boulder logo.
  3. Any instance related to the university鈥檚 overarching teaching,聽research, and service mission that does not involve school聽spirit as defined above (e.g., academic events, research聽posters, name badges, commencement robes, etc.) requires聽the use of the CU聽Boulder logo as the primary identifier and聽not the 鈥淩alphie鈥 logo.

Scenario 1:聽鈥淩alphie鈥澛燣ogo Only

Intercollegiate athletics

  • Club sports apparel / intramural sports awards (first place t-shirts, etc.)
  • Student projects for competitions (e.g., experimental vehicles and other inventions)
  • Bookstore merchandise and store visual identity
  • Events related to athletics programming (e.g., pregame celebrations, etc.)
  • Recreation Center athletic venues (e.g., logo under the ice, logos on athletics courts, etc.)
  • Personal use by family, etc. (cakes, blankets, etc.)
  • Licensee requests (current approved list resides with athletics)
  • Select awards, by request

The聽鈥淩alphie鈥澛爈ogo may not be used聽in conjunction with a campus-specific聽identifier other than CU聽Boulder.聽However, CU campuses may use the聽鈥淩alphie鈥澛爈ogo on merchandise to express a connection to the Buffaloes.聽The聽鈥淩alphie鈥澛爈ogo may not be used聽in conjunction with a corporate logo,聽except as allowed by specific sponsorship/licensing agreements managed聽via the department of athletics. The聽athletics interlocking CU should never聽be used for non-athletic聽applications.

Scenario 2:聽鈥淩alphie鈥澛燣ogo & CU聽Boulder Logo

Select university/staff apparel (e.g., incoming聽student t-shirts, some Division of Student聽Affairs shirts, alumni/donor-related apparel,聽etc.). Each request will be reviewed by the聽Strategic Marketing Alliance and approved on a case-by-case basis.

Communication uses and signage that聽express a sense of school spirit/鈥淏uff鈥澛燾ommunity (eg., Buff buses) within a聽university context.

鈥淩alphie鈥澛爈ogo as the dominant聽visual element, with 澳门开奖结果2023开奖记录聽logo as university ID (e.g., bookstore planner covers). The聽Ralphie聽logo may not be used in聽conjunction with any campus聽identifier other than the聽CU聽Boulder logo.聽The athletics interlocking CU should never be used for nonathletic applications.

Scenario 3: 澳门开奖结果2023开奖记录 Logo Only

  • 颁辞濒濒别驳别/蝉肠丑辞辞濒/耻苍颈迟-蝉辫别肠颈蹿颈肠听肠辞尘尘耻苍颈肠补迟颈辞苍蝉
  • Academic/research-related events (e.g.,聽commencement, Fall Convocation,聽symposia, etc.)
  • Permanent signage (except athletic聽facilities)
  • University marketing/advertising
  • Business communications (letterhead, etc.)

Whenever the university name is used, the聽official CU聽Boulder logo should serve as聽the identifier. The聽鈥淩alphie鈥漧ogo should聽not be directly associated with the words聽鈥湴拿趴苯峁2023开奖记录鈥 at any聽time (鈥淐olorado,鈥 鈥淐olorado Buffs,鈥 鈥淏uffaloes,鈥 鈥淏uffs,鈥 etc. are acceptable, however).聽The athletics interlocking CU (below) should聽never be used for non-athletic applications.

How do I request approval to use the鈥淩alphie鈥澛爈ogo?

All uses of the聽鈥淩alphie鈥澛爈ogo are reviewed by Colorado Athletics Licensing. You may submit your request for聽鈥淩alphie鈥澛爈ogo usage聽by聽emailing licensing@colorado.edu. Requests聽will be reviewed within three to five聽business days.

Licensing Program

The university鈥檚 licensing program, implemented by the Department of Intercollegiate聽Athletics, provides oversight of the聽鈥淩alphie鈥澛爈ogo and other valuable university聽trademarks.

It helps the university generate revenue from聽the sale of licensed merchandise and extend its public visibility by ensuring quality聽and consistency in how its marks are used.

Licensed Vendors

While internal campus entities do not聽require a license to use the 鈥淩alphie鈥 logo聽(as approved by the committee), a licensed聽vendor must be used for all apparel production and printing that includes the logo.聽For a list of licensed vendors approved to聽reproduce the 鈥淩alphie鈥 logo or to obtain a聽license,聽.