Video produced for or by official 澳门开奖结果2023开奖记录聽colleges, departments and institutes should follow consistent visual聽elements (logos, type, etc.) as laid out in these guidelines. Larger聽fonts should be used when necessary for legibility in smaller venues (phones, small players, etc.)
Closing Animation (Bumper)
Here are a couple of examples of an animated closing sequence that have been created for use聽by departments. The files are available for download through the digital asset request form.
Black Background With聽University Logo:
White Background, Unit-specific Lockup (Engineering):
These examples are shown at 10 seconds in length, but they can be trimmed to a shorter duration. To allow for recognition and recall, the closing sequence should not be shorter than 3 seconds.
Opening Title
Research on user behavior shows that videos with opening titles are less likely to be viewed in their entirety. We recommend using a closing animation rather than an opening title. An example of a branded title using a campus logo is shown below.聽The image may be made transparent and overlay an opening image聽if needed. Again, using a opening title is聽not recommended.
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The overall approach to text titling for聽video projects following the campus brand is to聽present a very clean, simple and flexible look. Text titles should聽generally convey only the most necessary, easily understood聽information and should not distract from the visual or narrative聽material in the piece.聽This style is most similar to a clean documentary film titling聽aesthetic, providing only key information in a very straightforward聽way. This style is deliberately not similar to common聽broadcast聽news lower-third graphic styles. Do not include an interlocking CU聽logo graphic (or any other logo graphic) with text titles.
There is no set template to be used for titling, as each project鈥檚聽needs are different and there may be special circumstances from聽shot to shot. However, there is a specific set of guidelines for the聽editor to create consistent, brand-compatible titles.
Font
All text should be Helvetica Neue, with Bold style enabled. This is聽the official branded font of the university.
Sizing may vary as needed, but the primary title line鈥攚hich is聽almost always the person鈥檚 name鈥攕hould be significantly larger聽than any secondary lines. Conversely, no title text (either primary or聽secondary) should be smaller than size 50. Common examples of聽primary/secondary line font sizes include 120/55 or 85/50.
Whenever possible, limit titles to two total lines of text (a primary聽and a secondary line). If absolutely necessary, add an extra聽secondary line for a person with a complex title or multiple聽roles/identities that are all essential to the story. Lines of text聽should line up with each other flush left. In some cases, lines may聽be centered relative to each other.
Color, Shadow and Location
All text should be white. Whenever possible, do not use drop聽shadows. Place text in an area of the frame where the background聽is dark or allows the text to be easily readable without drop聽shadows. This might be over a person鈥檚 dark shirt, or off to the side聽over a dark area of the background. If no such area exists, add a聽drop shadow to all of the text, with specs: opacity 70 percent, distance =聽10px, size = 15px, spread = 40px. Adjust for readability as聽necessary.
Text can be located anywhere in the frame that is functional and聽aesthetically appropriate. In most cases it is good practice to have聽all text appear within the title-safe and/or action-safe areas. This is聽not a requirement, however, as our primary distribution venue is聽not broadcast.
Capitalization
Capitalize only the first word of title lines, as well as formal names聽of people or organizations.
Animation
Use simple fades to animate text on or off the screen, if necessary.聽In many cases it works best to have a title onscreen immediately聽when the video cuts to the speaker, making it unnecessary to fade聽the text in. Titles should appear for at least 3 to 5 seconds, but聽should not remain onscreen across an edit point in the underlying聽video.
Consistency
Regardless of the stylistic choices made within these guidelines,聽make sure that every title is consistently styled. In Adobe Premiere Pro, it is聽easy to create a new title based on the style of other titles within聽the same Premiere project, ensuring consistent font and relative聽sizing.
Common Title Formats
(The examples are not to scale)
Example: Student Title
Primary = Full Name
Secondary = Year, Full Major
Secondary = Role, Organization (line order depends on relevance to聽the story)
A complete list of formal major names is available on the .
Example: Faculty/Staff Title
Primary = Full Name (Do not include 鈥淒r.鈥� unless they are an MD)
Secondary = Role, Formal Department Name (no abbreviations)
Include the appropriate prefix for professor titles (Asst., Assoc.)
Example: Alumni Title
Primary = Full Name (Do not include 鈥淒r.鈥� unless they are an MD)
Secondary = Role, Company (if applicable)
Secondary = Degree, Discipline (Year Graduated)
